If you want your business to exist in the digital era, it almost certainly needs an online presence. If you want it to grow in the digital era, that presence needs to be exceptional.
Whether it’s a web page, social media feed, blog, or even something as simple as a Zoom listing, using professional photography has huge potential to increase consumer interest and to make your business stand out among competitors. I had written before about WHY YOUR BUSINESS NEEDS A WEBSITE but let’s be honest; what is a great website without good visuals. Here’s why.
You sell what you show
|Work we did for Puma Energy Tanzania. All Rights Reserved|
Whatever product or service you sell, think about how you are coming across to your customers. If you look cheap, expect people to start with letting out a sigh and asking, “how much?” Low quality photos translate to low quality but If you communicate quality you will attract customers who value quality and will be willing to pay for it. After all, you’re worth it!
|Work we did for Royal Oven Bakery Tanzania As Seen On Their Website. All Rights Reserved|
Images get attention
Visual content is more than 40 times more likely to be shared on social media than other types of content. This means that if you are currently putting any time at all into Instagram, Facebook, Twitter, or other social channels, you’ll see exponentially faster growth on these platforms by posting beautiful visual content.
|Work we did for Agricom Africa Limited. All Rights Reserved|
Image-based content is such a recognizably powerful asset that 39% of digital marketers believe that more of their budget should be allocated to the acquisition or creation of compelling visual assets.
Bad Photography Hurts Your Business
You know that your product is better than your competitor’s, but stock images and smartphone photography just won’t get the message across. This is especially true when you consider the fact that many of your bigger competitors spend huge amounts of time and money making their products look superior and authentic.
|Work we did for La Vista Garden Hotel. All Rights Reserved|
Fast food giant McDonalds’ advertising is a great example of the effectiveness of high-quality photography. The process of creating those images is an expensive, laborious process, but they’ve kept it up for decades because it works.
|Work we did for Platinum Credit Limited As Seen On Their Website. All Rights Reserved|
Once you’ve identified how a photographer can best help you and your business, the next step is finding one who is reputable, cost-effective, and an expert at what they do. You can certainly hire a freelancer, but be warned that navigating the world of freelance photographers is risky to say the least, as you can quickly end up overcharged for images that don’t deliver.
A safer route would be to work with an established local creative agency that specializes in high-performance marketing photography, with heaps of stunning images in their portfolio. And if you find yourself looking for someone who fits that description, don’t hesitate to get in touch with us at BRAINBONGO MEDIA NETWORK today!.
You spend your precious time, money, blood, sweat and tears on your business. Show it.